As a valued, confidential “Thinking Partner” — Leslie Nunn Reed offers part listening, part strategy. The outcome for you and your organization is that you gain much more clarity about what you’re equipped to do, what to do next and where you may need reinforcements.
Her experience base crosses executive leadership, team mentoring and development, entertainment, publishing (representing multiple New York Times bestselling titles), live events, hospitality and food service, running businesses and branding/communication strategies.
She’s effectively stepped in as an interim / fractional executive leader and built successful campaigns leveraging social media, digital, PR, creative services, content development and product creation to support arena events, nurture fan bases, inspire customers and mobilize volunteers. This breadth allows her to know which levers to pull and strategies to recommend for meeting your unique needs, serving —
- For profit enterprises and nonprofit organizations
- C-Suite Executives — and those stepping in to new roles
- New York Times Bestselling Authors
- National event speakers
- Media Talent (think TLC-TV families)
- Complex Organizations (events & tours, higher education, nonprofits, direct sales)
Fractional Executive Roles Have Included
Vice President of Marketing ▪ Super Suppers
Developed strategies for the leader in the take-n-bake meal industry (215 franchised locations). Built promotional partnerships with TBS, Disney/Pixar, Meredith Publishers, Martha Stewart Living and Everyday Food. Ensured ongoing communication and training with franchises. Worked with founder to publish cookbooks, manage PR, advertising, and Web strategies, including online platform launch with principals of Invoke Media, creators of HootSuite.
Vice President of Marketing ▪ Thomas Nelson Live Events
Transitional leader of the Marketing team after departure of the previous Directors. Led all marketing and promotions for North America’s largest live events for women (Women of Faith) and teen girls (Revolve Tour), hiring PR and creative firms.
Product Development Director ▪ NestFamily.com
Led product development and licensing for creators of children’s educational, animated DVDs, and related merchandise. Planned public relations and media events surrounding the release of the full-length feature film, The Swan Princess with New Line Cinema. Created effective TV infomercials and led brand management.
Managing Editor ▪ Possibilities Magazine
Published an international publication for non-profit donors. Reached an audience of 750,000. Redesigned the magazine, improving content quality and visuals. Interviewed celebrities, top athletes, and business leaders.
Opportunity Broker
When she can fully understand the nuances of your situation and help you clearly identify your desired outcomes and time frame, she’ll get to work on a customized approach. Then leverage your team resources and/or bring in just the right colleagues and agency resources to lead you toward achieving the best results based upon your objectives. She’s a connector who will help you move forward.
Schedule a call to get started.