The Power of Moments

Chip Heath and Dan Heath, authors of “Made to Stick: Why Some Ideas Survive and Others Die,” “Switch: How to Change Things When Change Is Hard,” and “The Power of Moments,” found through their research that defining moments are created from one or more elements, which might include:
- Elevation: Boosting sensory appeal by engaging as many of our senses as possible in an experience.
- Insight: Understanding the truth that action leads to insight more often than insight leads to action.
- Pride: Recognizing others and practicing courage.
- Connection: Creating shared meaning, deepening ties, and/or making moments matter.

This past weekend I experienced each of these elements when I participated in a local commencement ceremony with my former employer and now alma mater Western Governors University.

In my time leading external communications at the university and the commencement team that produces these experiences, we knew from data capture that roughly 20% of WGU graduates participate in one of the five to eight ceremonies across the country each year, sporting a cap and gown. Certainly, there are many reasons graduates aren’t present on these weekends (possibly the distance, time away from work and responsibilities, or a perception that the experience might not be meaningful, among others). For those who do engage (myself included), the reported satisfaction ratings post-event top 98%.

It’s no wonder; the celebration with classmates and teammates--after navigating myriad challenges, disappointments, and a harder road than might have been anticipated at the start of the journey--is quite special. The affirmation from family, friends, and colleagues who see you and honor your work, is a gift. And it is yours to receive.

So, if you’re on the fence about taking a step into something where you might be inclined to take a step back, I invite you to take heart (the true meaning of "cour"age), and go for it. We'd love to hear about the power of your moment!